The Strategy for the Japanese Content Market, shared by a Local CVC
MokTalk X Japan X Contents
MokTalk: Tokyo of Feburary 2024 focused on "content" in collaboration with Japanese VC PKSHA Capital. The event took place at the base of PKSHA Technology in Tokyo on 1st of February. Approximately 40 participants attended including startups, VCs, finance sector professionals, and international organization workers. They engaged in a sharing session about the potential of Japan's content market and enjoyed open networking.
The Potential of the Japanese Content Market as Shared by the CVC of Broadcasting Station of 'Boys Over Flowers'
In a MokTalk sharing session, Chie Kubota, a partner at TBS Innovation Partners, the CVC of the Japanese CBS station famous for "Boys Over Flowers" in South Korea, along with Sanghyun Han, a partner at PKSHA Capital who is actively investing in Korean startups, discussed the potential of the Japanese content market.
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Chie Kubota identified three main issues facing the Japanese content market: resting on past successes, the lack of influx of talented individuals, and being out of touch with global market standards. She noted that there are significant opportunities for those who can offer services aiding the digital transformation (DX) of the Japanese content market or can assist in the global or new business ventures of large Japanese content corporations.
For instance, Kodansha, a major publisher known for "Attack on Titan," collaborated with a startup to create and sell NFT art and successfully hosted a digital art exhibition with 300,000 visitors.
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Sanghyun Han of PKSHA Capital also focused on the digital transformation (DX) of Japanese industries. Given PKSHA's growth through AI, they have invested in numerous companies seeking innovation through AI. He mentioned a shift in focus from what can be done to what doesn't need to be done.
Lastly, he emphasized the importance of quick response to global trends for Korean companies looking to enter the Japanese market. Something may be new in Korea but not globally. If a business doesn't lead in global trends, it's crucial to understand why it may succeed in Japan but not in Korea, requiring clear reasons and logic.
Participants
Openfor.co
PKSHA Capital
Shinhan Bank Japan
STARSIA CO.
TBS Innovation Partners
UNIDO
Nozomi Sogo Attorneys at Law
Daiwa Capital Markets
D'LIGHT Law Group
Kakaostyle
Korea Development Bank
Startups
Realdraw
ANIPEN
HOMES company
LIONICE
Relic
STAYGE Labs
Wanted Lab
YJ Inc.
MOIN
DieEnde Co.
Pi-xcels Co.
Lifeshot
CareerDay
TDA GLOBAL
Tissue Office
Palusomni
