Catch the eyes and hearts of Japanese customers
The Officehours global, held on April 11 at Mapo Front One in collaboration with Wanted and Matched, was successfully conducted under the theme "All about Marketing in Japanese market." With its close geographical proximity and robust domestic market, a considerable number of Korean startups are preparing to enter the Japanese market. At this event, there were 54 startups with 82 participants, all showing their passion for entering the Japanese market.
How to approach and communicate with Japanese partners and customers
After the welcome message and brief introductions of Matched and Wanted, the sharing session began. Speakers who are currently supports entering the Japanese market or have successful experience in themarket shared insights on marketing and customer experience in Japan.
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Choe hyangsook, CSO of Digital Hearts, emphasized that to be successful in the Japanese market, it is crucial to reduce customer resistance and increase intimacy.
"To win the hearts of Japanese customers, we must approach them in a way that feels familiar to them." How well you can localize is extremely important. This is also true for customer service responses, focusing on communicating through channels familiar to Japanese users.
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Min kyungjun, CEO of aix, explained specific app marketing strategies in Japan.
"In app marketing, App Store Optimization (ASO) and advertising optimization are essential."
He also stressed the importance of being able to convey the unique value of your services and persuading customers in the market technically through Search Engine Optimization (SEO).
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Im Hyungeun, CBO of the Japanese branch of Healing Paper, which has turned profitable after entering Japan, shared his experiences on how he could set and develop marketing directions by trying various marketing methods to build relationships with customers.
"Before starting business seriously in Japan, I was able to gain many insights by conducting face-to-face interviews with 200 people, analyzing our company, the market, and customers in detail."
He mentioned that he believes it was possible to quickly increase brand awareness in Japan by testing everything from the color and size of YouTube video thumbnails to the company name, based on customer responses.
Startup Participants
aix
BAM corporation
Matched
MIRIDIH
NAWA
NRISE, INC
OPENERDOC
quash
RexSoft
Healing Paper
Gravity Labs
GradeHealthChain
DreamYoungs
Nelna
Daangn
Dobby Canvas
Lattice
MIRIDIH
Minda
breezecompany
Village Baby
Shopl&Company
Socialerus
SOYUTNE
Solution Focus
SicPama
Artpie
AIMMO
OHRAE
Ohrim corp.
OpenSurvey
AllTheStreet
Allchada
Waddle
Inabooth
Emotionography
eMotiv
GoodDaddy
Release
JungRim F&H
KONEKSI
Cocoberry
Climbers
KILSA Global
Travel Wallet
Parameta
FindYourBeauty
Planguage
Plain Bagel
Pitch Solution
Heykim
